Market orientation business strategy and marketing related strategic management accounting usage in qatar
This study primarily focuses on examining the relationship between the Market Orientation Strategy (MOS) and Strategic Management Accounting (SMA) usage while checking the adoption of both of these concepts. It is based on sample of management accountants working in Qatar and uses the linear regression model to test the relationship between both concepts. The finding indicates that while the companies in Qatar had adopted market orientation business strategy overwhelmingly the usage of SMA appears to be weak with only a moderate form of relationship between MOS and SMA.