Past Issue

The impact of digital marketing strategies on consumer purchase intentions in Ethiopia

This study explores the dynamic relationships between Social Media Marketing (SMM), Influencer Marketing (INM), Pricing Strategy (PRS), and Consumer Purchase Intention (CPI). It examines the direct impact of SMM, INM, and PRS on CPI, shedding light on their effectiveness in enhancing online business performance within the social media landscape. Using a stratified sampling method, data was collected from 420 online businesses in Ethiopia and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM).

Relation between road availability and enrolment to primary school along with other factors – a study of the three districts of West Bengal

Access to school is seen through the available road network. Road availability plays a crucial role for enrolment to primary schools. Enrolment to Primary schools is dependent on available road network along with other factors. Dependency of Road availability can be analysed with enrolment, teacher-pupil ratio and total teachers. For this, Multiple Regression is performed to predict the value of dependent variables based on the value of several independent variables. Further instrumental variables and (2SLS) estimation is done.

Conceptual recapture of haritaki [Terminaliachebula Retz.]

Aim- To collect and comprehensively review information available regarding the medicinal use of Haritaki. Background- Haritaki [Terminalia chebula Retz.] a member of the Combretaceae family, has been used in traditional medicine since ancient times. With the exception of Lavana, Haritaki possesses five Rasas. Madhura is its Vipaka, and Ushna is its Veerya. These qualities enable the plant to execute a number of pharmacological activities, including Srotas-Shodhana, Rasayana, Medhya, Deepana, and Aampachana.

A study to assess the impact of online teaching on school Teachers during Covid -19 Pandemic inthe selected Schools of Punjab

The study was conducted "to assess the impact of online teaching on schoolteachers during covid-19 pandemic in the selected schools of Punjab”. An exploratory research approach was adopted. The objectives were: to assess the impact of online teaching on school teachers, to find out the relationship of impact of online teaching on school teachers with selected variables, to prepare guidelines for school teachers on effective online teaching. The sample was selected using purposive sampling technique and the sample size was 70.

The gap between theory and practice in nursing education in Lebanon: A Study of the perception of nursing educators and studnets

The center of service in a healthcare setting is the patient. The quality of patient care relies on the performance of the healthcare providers, such as nurses. The ability of nursing students to adapt to their roles and responsibilities after graduation depends on the educational program`s ability to reflect the reality of nursing and the working environment. The purpose is to highlight the conflict that may arise when nursing students face a complex clinical situation that doesn’t abide by the theoretical principles learnt in nursing school.

Comprehensive review of analytical and bioanalytical strategies for the determination of metoprolol succinate

It belongs to a class of beta-blockers that is used to treat hypertension (high blood pressure) and angina (chest discomfort). The current research focusses mainly on the development of analytical and bioanalytical procedures, as well as the various techniques developed for the estimate of etoricoxib, whether in bulk or pharmaceutical dose form. Because they enable us to use sophisticated analytical techniques to acquire both qualitative and quantitative results, analytical methods are essential for determining compositions.

Drug delivery anesthetic method with lidocaine for using fractional co2 laser on the face: Pilot Study

Introduction: The CO2 laser, widely used for rejuvenation and aesthetic treatments can cause intense discomfort, making it necessary to use anesthetics. Depending on its application, lidocaine is an effective resource for anesthesia before applicating fractional lasers. Microneedling has shown to be an extremely effective resource for the transdermal delivery of medications through the stratum corneum, including anesthetics.

Incidência da hepatite b em dadores de sangue atendidos no hospital materno infantil na província do cuanza norte no período de julho à Dezembro de 2022

Este trabalho reveste-se de grande gabarito social no intuito de levar a compreensão da incidência da hepatite b, em dadores de sangue, não obstante a isso, a pesquisa é de extrema importância porque há-de beneficiar os dadores de sangue a procurarem saber sempre o seu estado serológico. Assim, conhecer o perfil epidemiológico, bem como a prevalência desta doença, torna-se fundamental para o melhor entendimento de sua disseminação, o que auxilia os profissionais de saúde, com ênfase o enfermeiro, na orientação das ações em saúde frente às políticas públicas existentes.

Effects of gender and age on the relationship between body mass index and Hypertension of Elderlyresidents of Kolkata

More than one billion people are hypertensive worldwide. This makes hypertension a public health issue. Therefore it is important for us to identify the risk factors of hypertension and suggest essential preventive measures to reduce this public health burden. Different studies have revealed that overweight, obesity and dyslipidemia are associated with hypertension. Studies reveal that Body Mass Index has been positively associated with hypertension both systolic blood pressure and diastolic blood pressure (Landi et al., 2018, Tang et al., 2022).

Sustainable antiarthritic formulation: A meta analysis of wheat starch and balloon vine (Cardiospermum Baliccabum) in Biodegradable drug Delivery

This meta-analysis evaluates the potential of sustainable formulations incorporating wheat starch and Cardiospermum halicacabum (balloon vine) in biodegradable materials for antiarthritic applications. Wheat starch, a biocompatible and biodegradable excipient, demonstrates excellent film-forming properties and controlled drug release capabilities. C. halicacabum, known for its anti-inflammatory and analgesic effects, has shown promise in reducing arthritis symptoms.