Globalization or cultural colonialism
Colonialism can be traced long back in history. The lesser advanced civilization was subjugated for the benefit of the western civilization. In colonialism; apart from controlling the economy, the element of influencing the mass psyche, was always there and thus influenced the culture. The coming centuries saw the changing of the form of colonialism to new colonialism, imperialism, imperialism of free trade, new imperialism and now it has emerged in the form of Globalization .Cultural globalization refers to the transmission of ideas, meanings and values across national borders.