Female gender: challenges and difficulties in entrepreneurship
The female gender is constantly expanding in entrepreneurship in Brazil. Thus, more and more, women are taking their place in the market, either by opportunity or need, in search of personal or professional satisfaction. Therefore, the present work aims to identify the difficulties and challenges faced by women from the Cajazeiras-Brazil region, throughout their trajectory in female entrepreneurship, seeking to analyze what motivates these women when starting an entrepreneurial activity.