The supply chain through direct trade in agribusiness coffee: a look at the perspective of its agents
International Journal of Development Research
The supply chain through direct trade in agribusiness coffee: a look at the perspective of its agents
Received 28th February, 2021; Received in revised form 19th March, 2021; Accepted 17th April, 2021; Published online 30th May, 2021
Copyright © 2021, Nilmar Diogo dos Reis et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The main objective of this study is investigating how the new model of coffee trade, known as Direct Trade Coffee has increased worldwide and how it has changed the supply chain in coffee trade. Through interviews by multiple-case method, the agents of supply chain coffee as producers, roasters and cafeterias demonstrated your perceptions in trade production, distribution and selling specialty coffee. The Transition Cost Economics theory was used to understand how large the asymmetric information, opportunism and limited rationality impacts the supply chain value overall. This study is value to support the understanding of short and more fair coffee to negotiate.
