The subjectivity of consumerism and its involvement in the environmental impact

The present study aims to analyze the behavior of the consumer through actions of impacts on the environment, caused by the consumerism of the society. We conducted a survey in the literature pertaining to the subject, to approach a case study. It is an exploratory, descriptive research, where it is used as an instrument for data collection, a semistructured questionnaire, having as a sample 100 inhabitants of the city of Cajazeiras-PB, who freely and willingly agreed to participate in the study. After the compilation of data concludes that, in spite of the studied population to be aware that the exaggerated consumerism caused irreparable damage to the environment, change of attitudes, and the adoption of practices considered sustainable actions are distant, why cannot perceive themselves as subjects transformers, do not fall into an ecologically correct behavioral posture. The loss of the diversity of soil and its biodiversity, causing desertification in the region and the pollution of soil, water and the atmosphere, are some of the impacts caused by the exaggerated consumption of the population. Therefore, it is clear that lack of commitment and responsibility of the studied population, to mitigate changes in consumption upon the impacts suffered by the environment.