The saga of Indian retail avalanche

India is slowly emerging as the new hub for retail operators around the globe. However, the rules of the game are not yet clear. Prospective investors and the existing players are still unaware of the prospects of India retail market. This paper acts as an eye opener by detailing the saga of Indian retail and highlighting the avenues for profitable business. In this paper, exploratory research approach has been employed and extensive use of secondary data has been made for the purpose of analyzing the current state of Indian retail Industry and projecting the areas which have great future prospects. The aim of this research is to guide business managers in finding their way out through the retail maze in India. This paper contributes meaningfully to existing literature on Indian retail industry and provides vital information on the current state of Indian retail industry.