Role of media in disaster mitigation

Effective, reliable communication is vital to disaster reduction. Communication technologies, skills, and media are essential to link scientists, disaster mitigation officials, and the public; educate the public about disaster preparedness; track approaching hazards; alert authorities; warn the people most likely to be affected, assess damage; collect information, supplies, and other resources; co-ordinate rescue and relief activities; account for missing people; and motivate public, political, and institutional responses. Let us explore the involvement of the media in disaster mitigation and practical means for improving relationship among the media, disaster relief and scientific communities.