Role of internet in marketing tools and consumer engagement

In an edge-to-edge competitive environment, companies and organizations want to keep their loyal consumers with them and also want to mobilize potential consumers to engage with themselves. With the emergence of the internet, the best way to retain and attract consumers is to engage them with some media and content. Everyone is saying that the consumer is the king of today’s market, but we can make them feel with the internet's help by taking suggestions and accepting feedback. The article aims to find the impact of internet in marketing tools, the impact of marketing tools on consumer engagement. The Researcher also tried to explain the relationship between consumers' education qualification and internet marketing and the effect of education qualification on the marketing tool and consumer engagement. The research focuses on how the traditional market was redefined with the introduction of the internet.