Measuring the impacts of database processing utilization in innovation processes on companies

This work presents an empirical methodology for comprehensive measurement of innovation in companies with a database bias. The structure focuses on what is necessary to obtain a competitive advantage and the factors considered important for a company to remain active, which were found on extensive literature. This developed structure identifies, through scoring, the degree of innovation of a company, showing a correlation between data processing and the degree of innovation on the companies. To exemplify, this methodology was applied on Google, which obtained a very high score, which gives higher credibility to the methodology.