Using the hand talk application for the deaf as a communication tool in a conquest-ba victory drugstore

International Journal of Development Research

Volume: 
09
Article ID: 
17513
5 pages
Research Article

Using the hand talk application for the deaf as a communication tool in a conquest-ba victory drugstore

MonikeShayane Alves de Araújo, Rosimara de Jesus Andrade Caitite, Andressa Lacerda Fernandes Reis, Beatriz Rocha Sousa Duarte, Iaggo Raphael David, Rafael Cerqueira Campos Luna, Daniele Leite Alves, Marciene Antunes C. Cacique, Stenio Fernando Pimentel Duarte and Maria Antonieta Pereira Tigre Almeida

Abstract: 

The present research aims to perform an analysis of the interfaces of the HandTalk software when it is used to assist the deaf public of a drugstore located in the city of Vitória da Conquista-BA. Similarly, it will be investigated whether the use of this app is capable of having a positive impact on the company's image and, more, if it can be used as a social marketing tool. Thus, a qualitative-quantitative study will be carried out that, in addition to numerically measuring the meanings of the observed phenomena, will compare the results obtained with the literature and legislation that deal with the subject under discussion. Two questionnaires will be used to collect data. The first, aimed at tracing a socioeconomic and demographic profile of the study participants. While the second, more specific, will present questions that evaluate the impression of customers / users of Hand Talk when purchasing some product / service in the drugstore that will serve as a site for the development of the research.

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