Mass media and the entrepreneurship campaigns of buhari- led administration between 2015-2019

The influence of the mass media in making sure that the public are well informed, educated and mobilized towards active participation in government action plans cannot be over emphasized, especially, several government initiated programs were successful due to the active involvement of the mass media. It is on this premise that this study investigated the role of the mass media in the Nigerian government entrepreneurship campaigns. The study x-rayed previous government campaigns with particular reference to the current Buhari led government entrepreneurship programs. The paper utilized secondary sources- library, archives, textbooks, journals and desk study-respectively. The study found out that the Nigerian mass media over the years remained one of the credible, reliable and consistent institutions known for public enlightenment role towards national programmes and policies. It also revealed that successes of government initiatives like the entrepreneurship campaign usually depend on the mass media responsibilities of education, entertainment and agenda-setting of the society. The study concluded that no matter how loud a government programme may be, there is need for the government to align with the mass media for their mobilization messages. The papers recommended that in a bid to reach the grassroot on the entrepreneurship campaign, the National Broadcasting Commission (NBC) must encourage the establishment of community and rural radio in the country, special strategies must be designed in this regards, government should be sincere to implement entrepreneurship initiative policies and government should step up actions on loans and adequately monitor the disbursement of fund to the would- be young entrepreneurs through the appropriate financial institutions.