Organization and management of fitness centers in Sao Paulo – Brazil

In the city of São Paulo more and more fitness centers open and close in a short time. This is mainly due to mismanagement and the lack of detailed market research. With this in mind, the present study aims to demonstrate through literature review, how to administer and manage a fitness center correctly.Many entrepreneurs open a fitness center looking for a lucrative business that will bring a quick returnto their investment.By thinking only this way, there is a big chance that everything can go wrong and cause the loss of a large financial investment, which is often done through bank financing. One of the key things is good service at the front desk as well as physical education teachers and staff. We noted in this study that many fitness centers hire teachers with little experience in order to pay lower wages, with a false idea of spending less and earning more. This study concluded that factors such as hiring graduate and well-qualified teachers as well as trained receptionists and sales specialists are key factors for the success of the business. We also concluded that good marketing of both the center and its professionals is also of fundamental importance to keepclients at the center and thus succeed in this very competitive market.