A Comparative analysis of gender perspectives in financial technology with reference to Bengaluru Urban

“The ideal womanhood of India is motherhood— that marvelous, unselfish, all suffering, ever-forgiving mother.” Quote by Swami Vivekananda. Women: a multi-dimensional role player. From a home maker to nation builder. Her role & contribution towards family, society & polity is remarkable. Nari - the symbol of shakti (Power). That shakti which can bring an ocean of changes if determined. She has proved her worth from time immemorial by being an active participant in all aspects of socio-economic life. Form the time of Vedas & Puranas, women have been respected & placed at a high pedestal in Indian society. She is worshiped as Kanyas, Griha Lakshmi & as mother. Our Vedic scriptures & hymns glorify the dignity of women. With the advancement of time, women have proved self, efficient adjusting to changes happening in our dynamic society. Right from household chores to technological advancements at work place. Present being an era of technically driven society it is a great challenge for her to embrace the changes happening around her. In situations, where they are displaced, women may be more vulnerable to gender-based violence, have less access to opportunities for advancement, and struggle to provide for their families. Men may face unique difficulties concerning protection issues, financial obligations, and conventional gender norms. But, she in displaced settings face increased risks of gender-based violence, limited access to benefits of advancement and challenges in ensuring the well-being of their families. Men may encounter their own set of challenges related to traditional gender roles, economic responsibilities, and protection concerns. The present study attempts to compare & analyze how men & women have accepted the advancements in financial technology and have proved self-efficient to adopt to the changes in this sector. A comparative analysis is made between different age groups of men & women to know to the extent to which they have been successful to adopt changes and how informed they are with respect to the utilization of these financial technology tools. The study is based on primary and secondary data, sample of 103 is selected. Correlation, Principal Component Analysis is used to test the hypothesis. Findings of the study suggests, irrespective of age & gender people will use fin tech tools. Amongst the various factors, usefulness of the app, assurance of safety and security plays a major role.