Internationalization of Indian pharmaceutical industry
International Journal of Development Research
Internationalization of Indian pharmaceutical industry
Received 19th January, 2018, Received in revised form, 26th February, 2018, Accepted 18th March, 2018, Published online 30th April, 2018
Copyright © 2018, Amisha Gupta. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Entry strategies are one of the important decisions in the process of internationalization. Decision on entry mode is one of the most critical decisions having significant and far-reaching consequences on a firm's performance and survival in the target foreign market. This study focuses on the path of internationalization of Indian Pharmaceutical industry and makes an attempt to identify the major determinants influencing entry mode decision. The study concludes that both firm specific as well as the policy changes at the country levels, host country’s as well as domestic policies together influences the decision of the firm on entry mode.
