Innovation in the Brazilian exporting companies

The internalization process carried out in interaction with innovation is an alternative to organizational performance when facing a competitive scenario. Putting both together form a strategic pair in the pursuit of international competitiveness. Considering such scenario, this study aimed to identify the role of innovation in the process of internationalization of the exporting companies of southern Santa Catarina state. Methodologically, it was characterized as quantitative, descriptive research comprising secondary data analysis and field survey. Data collection was carried out with the application of a questionnaire via Google Docs, together with 12 exporting companies from a variety of industries. In the scope of innovation, these companies invest mainly in products and processes, without using financing tools. Finally, it is comprehended that the majority only allocates between 1% and 5% of its revenues towards innovation, concluding that innovation still has an average performance in the internationalization of its activities.