Impact of demonetization on the indian retail industry before and after 10th december, 2016

International Journal of Development Research

Volume: 
7
Article ID: 
9286
7 pages
Research Article

Impact of demonetization on the indian retail industry before and after 10th december, 2016

Purvi Mathur and Dr. Ritu Arora

Abstract: 

The 8th November, 2016 is the important date in the history of the Indian economy, when our honorable Prime Minister Narendra Modi announced the decision to demonetize the 500 rupee note and 1000 rupee note. It was a surprise move that has affected the consumption activity in the Indian economy. This move has affected the Indian retail sector due to lack of liquidity in the economy. It has also resulted into the low footfall in shopping malls, more use of plastic money and electronic payment. The impact is felt more by the small traders and the unorganized retailing segment as their transaction is in cash. But it is estimated that Indian economy can grow considerably after curbing the counterfeit money and increase in the economic activity. This paper analyses the impact of demonetization on the Indian retail sector both organized and unorganized.

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