Femininity in the countryside: analysis of the insertion of women in the agribusiness segment
International Journal of Development Research
Femininity in the countryside: analysis of the insertion of women in the agribusiness segment
Received 26th February, 2022; Received in revised form 11th March, 2022; Accepted 03rd April, 2022; Published online 27th May, 2022
Copyright © 2022, Larissa Aparecida Terto Monteiro, Edenis Cesar de Oliveira, Nilton Cezar Carraro and Fabio Albuquerque Entelmann. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The presence of women in the labor market is a reality in Brazil and the world, not being different in the agribusiness segment, which in 2021 presented significant participation of 27.4% in the national Gross Domestic Product. Qualitative and descriptive, an in-depth interview with the creator of “Dama do Agro” was used, with media projection through YouTube and Instagram channels. Thus, the objective was to describe the phenomenon of the insertion of women in Brazilian agribusiness activities from the perspective of this businesswoman, considering her peculiar involvement with the segment. In general, the findings from the systematization of the content analysis of the interview allowed us to observe that her perception does not differ significantly from several studies found in the literature, highlighting the fact that for the interviewee a significant change in corporate mentality has been the main contributing factor for the insertion of women in the labor market in general and in the agribusiness segment in particular.
