Electric vehicle adoption in the two-wheeler Segment: A Strategic analysis of consumer behavior in Banglore South District, Karnataka

Electric vehicles (EVs) are increasingly positioned as a sustainable alternative to conventional mobility in India, particularly in the two-wheeler segment, which dominates urban commuting. This study investigates the strategic factors governing EV adoption in Bangalore South district—a region characterized by high vehicle density and a technologically informed population. Employing a mixed-method design combining structured questionnaire surveys (n = 200) with semi-structured qualitative interviews, the research systematically examines consumer perceptions, economic considerations, charging infrastructure adequacy, and environmental awareness. Findings reveal that high upfront cost and insufficient charging infrastructure constitute the most critical adoption barriers, while growing environmental consciousness and government policy incentives serve as significant motivators. The study further identifies substantive research lacunae concerning gender-differentiated adoption patterns, post-purchase ownership experiences, and localized behavioral insights specific to urban sub-districts. Actionable recommendations are advanced for policymakers, manufacturers, and future Researchers to accelerate sustainable EV penetration in comparable urban markets.