Defining and highlighting the best qualities of a brand through its visual identity
International Journal of Development Research
Defining and highlighting the best qualities of a brand through its visual identity
Received 17th February, 2020; Received in revised form 28th March, 2020; Accepted 02nd April, 2020; Published online 30th May, 2020
Copyright © 2020, Tibério Gonzaga Figueiredo et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The article deals with the application of designer tools to create the visual identity of a line of creative products. The logo, typography and color palette were defined for the composition of the elements that showed the personality of the brand to its customers. A systematic method was followed in the execution of the project, starting with the application of a briefing, and then the following steps were carried out: brainstorming, definition of elements, graphic editing and testing of possibilities. The result was a visual identity with sophisticated design outlining the idea of sophistication in the public eye.
