Customers perception on e-banking: an empirical study on rural banks in the selected districts of Odisha
International Journal of Development Research
Customers perception on e-banking: an empirical study on rural banks in the selected districts of Odisha
Received 08th August 2017; Received in revised form 19th September, 2017; Accepted 26th October, 2017; Published online 12th November, 2017
Copyright ©2017, Panda and Misra. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The advancement in IT enabled services has brought a sea change in the operations of the banking sector. With the e-banking facilities offered by the banking organizations, the customers are now transacting online sitting in their homes and offices. In order to know the customers perception towards e-banking services, the present paper has made an attempt to study the e-banking facilities offered by the rural banks of selected districts of Odisha. For this purpose, a survey was conducted and 57 rural banks having e-banking facilities and 375 customers of these banks were included in the survey. The study reveals that most of the customers of rural banks are satisfied with the e-banking facilities particularly the security and privacy.
