Consumerbehavior in online environments

The main objective is to describe the behavior of consumers in the online environment, performing a comparative analysis with the traditional consumer behavior. The research is characterized as exploratory, descriptive, quantitative quality, a field study of public opinion conducted in the city of Cajazeiras, comtemplando a sample of 150 individuals, where freedom and willingly agreed to participate in the study, completing a semistructured questionnaire. As a result of the advance of technology the consumer profile has been modifying mainly with the use of e-commerce, it was observed that 85% of the participants use this tool for the acquisition of products and services, especially with more intensity in the past two years, due to the comfort, convenience and ease, that this trade offers. Having as demand, all types of product, with greater intensity by the electronics, by providing better prices, diversification and ease in negotiation. Already 15% of respondents do not buy the virtual scenario, because it has the need to see, touch, feel the quality of products, and insecurity that the space promotes. For this, IT organizations to invest in tools that will ensure reliability and security in their software, websites and platforms, in attracting customers, offering a differentiated service and safe.