Communication through social marketing in times of Covid 19 in the Brazilian scenario

The management of communication through social marketing in times of COVID-19 is an essential factor for institutions and companies that use social campaigns to fight community contagions of the disease's infection, while getting people's acceptance for related behavioral changes to socializing in public places, in the workplace and at home, in accordance with the protocols of competent public health entities. Given a high-risk pandemic scenario, with understandings still under development, the exchange and dissemination of information and knowledge is crucial to prevent and/or reduce harmful circumstances to public health. Therefore, the divulgation of simple, objective, fast and effective communication is essential in the current context, which is the justification for this study. It is an exploratory, descriptive study based on bibliographic searches in the Capes Periodicals, Google Scholar, electronic sites and IPEA Technical Notes of the descriptors: communication, social marketing and COVID-19. After considering the current literature, it is pointed as a contribution to propose the following questions for future empirical research in the Brazilian context: What is the impact of communication through social marketing on people's behavior in critical periods of COVID-19? What are the effects of social marketing communication in campaigns developed by public institutions during COVID-19? How does communication management through social marketing occur in public institutions in the COVID-19 pandemic context? What are the levels of trust of people in institutions that make use of social marketing campaigns?