Using internet for market research: A case study of the library network of vietnam National University – Ho Chi Minh City

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International Journal of Development Research

Using internet for market research: A case study of the library network of vietnam National University – Ho Chi Minh City

Abstract: 

The paper mentions concepts, common methods of online market research and advantages, disadvantages of each method. The author then suggests some solutions to strengthen the effectiveness of online market research application in the Library network of Vietnam National University – Ho Chi Minh City.  

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