Using internet for market research: A case study of the library network of vietnam National University – Ho Chi Minh City

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Author: 
Duong Thi Phuong Chi
Abstract: 

The paper mentions concepts, common methods of online market research and advantages, disadvantages of each method. The author then suggests some solutions to strengthen the effectiveness of online market research application in the Library network of Vietnam National University – Ho Chi Minh City.

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   Vol. 07, Issue 03, March 2017

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