The tourist imagery, experiences and the destination’s image: A perspective

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Author: 
Martins, M. and Silva, O.
Abstract: 

The influence of the image regarding the satisfaction and loyalty of tourists seems to have a broad consensus among the current literature, so and given the current situation of the tourist’s behavior volatility, it is of utmost importance one to know and to understand both the concepts of tourist imagery and tourism experiences related to any given destination. Often, destinations compete with each other through a little bit more than the image that they can create in the minds of potential travelers – the imagery. The objective of this paper was to give some enlightment about the subjects here described.

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