Total quality management and comsumer buying behaviour

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International Journal of Development Research

Total quality management and comsumer buying behaviour

Abstract: 

The nature of organizational competitiveness in the 21st century is alarming and scholars and researcher are busy brainstorming on the new approach on how organization will have an edge over the other in capturing the market share, all in attempt to making profit and maintaining the consumer and sustain the market tempo, hence other researchers suggested an interdisciplinary approach marketing and management. Which to some scholars is impossible but contrary to several position of impossibility, the paper explore the relationship that exist between the total quality management in an organization and how its influence positively consumer behavior. When an organization articulates it total quality management very well it will attract consumer to change his/her buying decision to the organizational goods and services or to even buy more than the originally intended quantity.

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