Queer communication to the youtube audience in the show blogger's race
International Journal of Development Research
Queer communication to the youtube audience in the show blogger's race
Received 18th August, 2021; Received in revised form 11th September, 2021; Accepted 24th October, 2021; Published online 30th October, 2021
Copyright © 2021, Marcelo Pires de Oliveira and Beatriz Corrêa Pires Dornelles. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The YouTube© streaming platform ranks second in the number of users worldwide. Diva Depressao ™ is one of the Youtube channels that has been conquering the Brazilian public. One of its attractions is the Bloggers' Race program. The Case Study methodology is used in this paper to analyze the show Bloggers' Race in its dimension of highlighting and bringing the discussions of the Queer universe to the media in a balanced and coherent way within the reality show format. Folkcommunication Theory helps in analyzing this program due to its view that non-hegemonic and marginalized groups in society can find alternative channels of expression. Furthermore, the program had the participation of heterosexual women, gay men, and DragQueens. As a result, it is possible to conclude that the significant brands sponsoring this type of program demonstrate their more diverse view on the many consumer audiences of their products.
