The portrayal of the brazilian national team in the 2014 fifa world cupby newspaper el país/es*
International Journal of Development Research
The portrayal of the brazilian national team in the 2014 fifa world cupby newspaper el país/es*
Received 04th March, 2017; Received in revised form 19th April, 2017; Accepted 27th May, 2017; Published online 20th June, 2017
Copyright© 2017, Janaina Andretta Dieder et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This study intends to analyze the 2014FIFA World news coverage by newspaper El País regarding the performance of the Brazilian National Team during the event. The period included ranged from June 10th to July 15th, 2014, encompassing the entire duration of the event. The data was qualitatively analyzed and grouped into 6 categories: “Pre-Cup”, “Group stage”, “Round of sixteen”, “Quarter-finals”, “Semi-finals and third place play-offs”, and “Post-Cup”. Thus, the newspaper coverage analysis lead us to recognize that there was a continuous effort to report the facts, but the main strategy used associated football with the theme of national identity. In addition, the discourse used prompted divorcement, using expressions that lead to the idea that Brazil was no longer “the land of football”, thus not only losing the World Cup, but also the nation’s symbol.
