The portrayal of the brazilian national team in the 2014 fifa world cupby newspaper el país/es*

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International Journal of Development Research

Volume: 
7
Article ID: 
8586
9 pages
Research Article

The portrayal of the brazilian national team in the 2014 fifa world cupby newspaper el país/es*

Janaina Andretta Dieder, Alessandra Fernandes Feltes, Joaquín Marin Montin, Norberto Kuhn Junior and Gustavo Roese Sanfelice

Abstract: 

This study intends to analyze the 2014FIFA World news coverage by newspaper El País regarding the performance of the Brazilian National Team during the event. The period included ranged from June 10th to July 15th, 2014, encompassing the entire duration of the event. The data was qualitatively analyzed and grouped into 6 categories: “Pre-Cup”, “Group stage”, “Round of sixteen”, “Quarter-finals”, “Semi-finals and third place play-offs”, and “Post-Cup”. Thus, the newspaper coverage analysis lead us to recognize that there was a continuous effort to report the facts, but the main strategy used associated football with the theme of national identity. In addition, the discourse used prompted divorcement, using expressions that lead to the idea that Brazil was no longer “the land of football”, thus not only losing the World Cup, but also the nation’s symbol.

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