Market share strategic analysis of a private higher education institution using the fuzzy swot methodology
International Journal of Development Research
Market share strategic analysis of a private higher education institution using the fuzzy swot methodology
Received 13th February, 2021; Received in revised form 14th March, 2021; Accepted 20th April, 2021; Published online 22th May, 2021
Copyright © 2021, Maria Augusta Soares Machado et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This article presents a methodology that uses the variables used in the SWOT model (Strengths, Weaknesses, Opportunities and Threats), based on the subjective opinions of several experts. The presented methodology (Fuzzy SWOT), is an automated system to aid decision making, whose output is the viability of a business. The implemented system presented conservative results, allowing the decision maker to maximize his business. This system also makes it possible to carry out sensitivity analysis in order to assist the decision maker, which are the variables that most impact the business.
