An environmental analysis in the sugar-alcohol plants of paraná

The goal of this article is to identify the factors that make up the sugar production scenario in order to understand what are determinants for decision making and the composition of a Strategic Planning. For this purpose, the directors of 14 (fourteen) mills in Paraná associated to ALCOPAR - Association of Alcohol and Sugar Producers of the State of Paraná were consulted, with the return of 4 (four) mills. The factors were prioritized and correlated according to the viewpoint of the leaders. The prioritization matrix was adopted, a tool used in the S.O.W.T. analysis. analysis, which in turn points out the internal and external scenario of the sector. For this purpose, the correlations were calculated and the factors that have more or less drive, magnitude, accessibility and impact were pointed out. The analysis shows that the correlation is neutral and there is a need to reinforce the potentialities and minimize or extinguish the sector's weaknesses. The results will allow the power plants to make decisions for investments, improvement, monitoring or elimination of causes or factors pertinent to the sector.