Relationship between organizational culture and innovation degree in micro or small companies evaluated by operational process to conduct a case study and evidence analysis process

The present case study gathered detailed and systematized information on the relationship between organizational culture and innovation degree. The theory that with the improvement of organizational culture, the degree of innovation increases was confronted and tested in a micro and small enterprise based in the Metropolitan Region of Vale do Paraíba (Brazil). To this end, the face-to-face interview was selected as a data collection instrument, one of the six stages of the operational process for carrying out the study. Subsequently, a four-step process was used in the evidence analysis strategy – transcription, description, analysis, and comparison. The evidence identified in companies with a higher and lower degree of innovation reinforces the idea that organizational culture is directly related to the degree of innovation and that knowledge of the current organizational culture could guide the management of companies. In addition, the instruments for collecting and analyzing evidence proved adequate for the present investigation.