MAD over donuts vs. krispy kreme: a comparative study based in the city of Mumbai

×

Error message

User warning: The following theme is missing from the file system: journalijdr. For information about how to fix this, see the documentation page. in _drupal_trigger_error_with_delayed_logging() (line 1138 of /home2/journalijdr/public_html/includes/bootstrap.inc).

International Journal of Development Research

MAD over donuts vs. krispy kreme: a comparative study based in the city of Mumbai

Abstract: 

The paper analyses two enterprises in the monopolistically competitive doughnut industry in Mumbai: ‘Mad Over Donuts’ and ‘Krispy Kreme’ and their operative strategies. It concludes that while Krispy Kreme may have the better product, it has a higher price, fewer locations and not enough promotional activity. 

Download PDF: 
PDF icon 5802.pdf