Investigating the important role of human values in the management of start-up businesses in the islamic world market

Business management is basically a management idea. Organizations perform better when they pay much attention to their business processes. Business management is more important in start-ups in the Islamic world because of their greater sensitivity and exposure to failure and bankruptcy. Therefore, this study was conducted to investigate the important role of human values in the management of start-up businesses in the Islamic world market. The methodology in this study focused on both qualitative and quantitativeparts to identify the components and present a qualitative model through theme analysis and test the model by structural equations.The qualitative part was done with the help of interviews with 10 experts and quantitative part was done by questionnaires developed by the identified components. Based on the results of the qualitative section, with the help of interviews, for the five variables of the conceptual model, 20 main components were extracted and a quantitative questionnaire was designed accordingly. The results of the quantitative section showed that the factor load of the direct impact of human value on the management of start-up businesses in the Islamic world market was less than 0.3 and therefore this relationship was omitted from interpretation. The factor loads of the effect of human value on organizational citizenship behaviour, employee ability and employee motivation were 0.592, 0.624 and 0.592, respectively. Also, the factor loads of the effect of organizational citizenship behaviour, employee ability and employee motivation on the management of start-up businesses in the Islamic world market were 0.315, 0.388, and 0.382, respectively.