Innovation radar with coefficient correlation application: A case study of mse in the State Goiás /brazIl

This paper seeks to provide a quantitative view of the current level of innovation of Micro and Small Enterprises (MSEs) in the Metropolitan Region of Goiânia (MRG) and other regions of the State of Goiás/ Brazil (RSG).The objective, broadly speaking, is to verify the Global Innovation Degree (GID) of the MSEs distributed among the commercial, industrial, services and agribusiness sectors that compose the sample; and specifically the level of association between the 13 (thirteen) dimensions analyzed. The study on innovations in MSEs can help the development and growth of companies with significant economic and social contribution to the country. For this purpose, this study utilizes the results obtained through the LIA-SEBRAE-CNPq Innovation Radar questionnaires, and correlation analyses among the dimensions evaluated in the project through Pearson's Linear Correlation Coefficient (PLC). The results show higher GID of companies in the services sector, when compared to companies in the industrial and commercial sector, and we identified dependency relationships between the analyzed dimensions. However, despite the greater opening of the services sector to innovation processes in the context of the companies surveyed, there is still great potential for expansion of innovative activities.