Exposure to Whatsapp Videos of Governor Soludo’s Artma Activities and Audience Perception of the Activities of the Group

The thrust of this study is to assess the level of exposure to Whatsapp videos of Gov. Soludo’s ARTMA activities and audience perception of the activities of the Group. The group was empowered by the Governor of Anambra State to clamp down the defaulters of traffic rules in the State. Whether exposure to video-clips on the activities of the group leads to attitude change demands an empirical study of this nature. The specific objectives of the study are to find out respondents’ level of exposure to WhatsApp video-clips on the activities of ARTMA, to evaluate respondents’ perception of videos showing the activities of the group, and to ascertain the respondents’ attitude towards WhatsApp videos showing the activities of ARTMA. Anchored on uses and gratifications as well as perception theories, the population of this survey research comprised 805,100 residents of Awka. The study has a sample size of 384 determined using the Cozby’s table while the questionnaire was used in gathering the necessary data for the study. Findings revealed a rare exposure to the activities of the group by the respondents. It was also discovered that respondents have a negative perception of the activities of ARTMA in Anambra State perhaps as a result of the group’s show of force. The paper concludes that proper operation leads to positive attitude change as it becomes necessary for the group to be gentler in their operations rather than being rascally. It was then recommended that WhatsApp and other social media platforms be utilized in the portrayal of government policies such as public education and information campaigns on road use to ensure that road users in different parts of the country have general knowledge of road safety, traffic signs and rules.