Experience marketing at walt disney company

Bearing in mind that analyzing the Walt Disney Company's experience marketing will facilitate understanding the company's success, this study may serve as support to analyze the methods that other companies use to add value to the customer experience, in future oportunities. Therefore, it is necessary to describe the touch points found during the experiment, to describe the context of the Walt Disney Company and to identify the touch points present in this context. A case studies method was used in this study. Therefore, the use of storytelling, musicality and development of characters during touch points, imposes the realization that these aspects generate identification and customer loyalty towards the company.