Crowdfunding for technological innovation of micro & small enterprises in Brazil

The research intent was to analyze the main objectives of crowdfunding campaigns for technological innovation of micro and small enterprises in Brazil. The research included multiple case studies and surveys. Interviews were conducted with those responsible for crowdfunding campaigns, for technological innovation, and data available on the platforms were collected. The data were treated through qualitative content analysis, using the Atlas-ti software, identifying objectives of crowdfunding campaigns for technological innovation. Based on the list of objectives, an online questionnaire was structured and sent to those responsible for crowdfunding campaigns for technological innovation projects. Then, the data were analyzed using the statistical software SPSS. The results indicate that the main objectives of crowdfunding campaigns, in various models, for technological innovation, are related, in addition to financial issues, to marketing issues, and to the objective of testing their use for product financing. It is observed that crowd funding is an alternative funding source for innovation, also contributing to market issues, favoring entrepreneurship, even in times of recession, and its use can help in the resumption of the economy in the post-Covid-19 period.