Business model for personnel trainer by using the bussiness model canvas tool

The work developed was based on the perception and verification of the need to provide the Physical Education Professional with entrepreneurial attitudes by presenting those who already work and, as well as those who intend to practice Personal Trainer, an interesting business modeling tool. The objective was to understand how professionals in this area are familiar with some kind of instrument for planning in order to improve their performance in the market. Often, there is a lack of knowledge and technical capacity, but a real gap is constituted in knowing how to define the service offered, target audience, use of language and appropriate communication channels, customer relationship and structuring of costs and prices for the viability and growth of the business. We conclude with this study that excellence in the profession is formed by a set of factors and one ends up depending on the other. The profession of Personal is seen by most of the interviewees as a very profitable field, but we can note that many do not want to depend on this career only in a few years' time.