Analyzing the effect of Country of origin over perceived quality and preference of cars by the consumers of Gujarat
International Journal of Development Research
Analyzing the effect of Country of origin over perceived quality and preference of cars by the consumers of Gujarat
Received 24th September, 2017; Received in revised form 27th October, 2017; Accepted 20th November, 2017; Published online 30th December, 2017
Copyright ©2017 Dr. Nirav R. Vyas. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The present research focuses on two important influencing factors pertaining to the buying behavior of consumers in Gujarat towards purchasing of passenger cars. The paper emphasizes on two key factors which are ‘Perceived Quality” and “Country of Orginin” (COO as referred in later sections of the paper). The research is an attempt to explore the significance level of the above mentioned factors and analyzing their effects, whatsoever, in the buying decision making over the consumers in Gujarat. The study covers a sample size of 500 consumers across 6 major cities in Gujarat.
