Analyzing competitive marketing strategies and resilience in oil and gas Sector: A Fresh Evidence from Equatorial Guinea

This study investigates the complex interplay among Sustainability Strategies (SUST), Innovation Strategies (INST), Diversification Strategy (DIST), and the Resilience of Oil and Gas Companies (ROGC). It specifically examines how SUST, INST, and DIST directly impact ROGC, providing valuable insights into the resilience-enhancing potential of these strategies within the oil and gas sector. A stratified sampling method was employed to gather 330 responses from oil and gas companies across Equatorial Guinea, and the data was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that SUST, INST, and DIST have a significant positive effect on ROGC, underscoring the crucial role of these strategies in fostering resilience. These insights contribute meaningfully to the ongoing discourse on ROGC, particularly regarding how resilience can be built and sustained through SUST, INST, and DIST within this industry. Furthermore, the research provides practical recommendations, emphasizing the importance of the oil and gas companies in Equatorial Guinea to prioritize a strategic framework that integrates sustainability, innovation, and diversification as core components to enhance resilience. Specifically, they could create a cross-functional task force responsible for implementing these strategies, tracking progress, and adapting to new industry trends and environmental standards. This structured approach will enable companies to better withstand market volatility, comply with evolving regulatory requirements, and maintain competitive advantage through sustainable and innovative practices.